Clark Nexsen’s new identity incorporates a logo mark known as ‘the cube’ to create an instantly recognizable brand identifier.
Award-winning, full-service architecture and engineering firm, Clark Nexsen, celebrates its 95th year in business by unveiling a new logo and brand identity.
After more than nine successful decades of continued growth through strategic mergers, geographic expansion and increased service offerings, the nationally recognized firm realized the need for its visual identity to more accurately reflect the company that Clark Nexsen is today, the company has reported in a news release.
“Over 95 years Clark Nexsen has witnessed a lot of change as a company as well as within our clients’ industries, and we continue to watch these industries evolve at a rapid pace, said Clark Nexsen president Chris Stone. “We believe change is a good thing; part of our sustained success is the ability to embrace it and adapt to suit our clients’ needs. Our logo and branding are vital in delivering that message — as we grow, we will continue to seek inspired solutions and help our clients see the world differently.”
Clark Nexsen worked with North Carolina-based design and community building firm New Kind, through a company-wide collaborative process, creating alignment among leadership and the company’s nearly 500 employees and 10 locations.
The result is a more cohesive identity with a fresh, unique look, establishing Clark Nexsen as a design-driven, national brand. “The logo symbolizes the unified company we are today,” said design director and principal Dennis Stallings. “The memorable blue mark, ‘the cube’, represents the fundamental building blocks and connecting points that are central to all design, engineering and construction projects.”
The new branding is currently being rolled out throughout all of Clark Nexsen’s locations in Virginia, North Carolina, Georgia, Washington, D.C., and Texas, and signage using the new logo will be installed on the firm’s Virginia Beach headquarters building later this spring.
The new branding identifies Clark Nexsen as an evolving company that is poised for the future,” Stone said. “The mark symbolizes the intersection of what we believe creates inspired solutions — our diverse expertise, unique interdisciplinary approach and our ability to connect ideas in transformative ways. As we collaborate and work together within this intersection, we will continue help our clients realize their visions.”