Nascar building production facility in Concord

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North Carolina Construction News staff writer

NASCAR plans to build a 58,000-square-foot production facility in Concord, adjacent to its R&D Center.

The new facility, expected to open in early 2024, will include offices for about 125 NASCAR Productions and Motor Racing Network employees.

“The scope and scale of the NASCAR Productions business has fundamentally changed in recent years, with NASCAR‘s live event production operation more than doubling since 2018. Developing a state-of-the-art facility that can accommodate our continued expansion was paramount,” said Brian Herbst, SVP, media and productions.

“In this evolving sports media landscape, live event production and investing in technology that enhances the fan viewing experience has never been more important — it‘s essential that our new workspace can facilitate that strategic growth.”

The new location is strategically located next to the R&D Center and will offer more space and will be a far more efficient resource for the industry at large. Though still in the early stages of development, the new facility is expected to be fully operational by the start of the 2024 season.

NASCAR Productions will produce more than 500 live events in 2022, up from 200 live events in 2018. Through a partnership with NEP Group, the new NASCAR Productions facility will be outfitted with the latest broadcast equipment and software to create high-end production quality and content.

A ceremonially ground-breaking event on Wednesday, Aug. 31.

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