Harrah’s Cherokee Casino Resort to expand with fourth tower, convention center, new parking deck

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The existing resort -- set to expand with more rooms, a convention center and parking, among other improvements

Harrah’s Cherokee Casino Resort plans to build a fourth hotel tower and a convention center among other expansion plans, including a new parking deck.

The project will add 100,000 sq. ft. of convention space along with 600 to 800 new hotel rooms to the resort’s existing inventory of more than 1,100 rooms.

“We are excited to add yet another amenity to the Harrah’s Cherokee brand and be able to offer accommodations and meeting space to the strong convention sales business that has taken root in North Carolina,” Brooks Robinson, regional senior vice-president and general manager of Harrah’s Cherokee said in a statement.

“The addition of hotel rooms will also allow us to accommodate destination and leisure travelers as well, increasing tourism dollars to the Qualla Boundary and Western North Carolina. This project will employ numerous construction workers and ultimately allow us to continue to grow our employee base at Harrah’s Cherokee.”

The casino resort is currently building a new bowling and entertainment complex to open in late 2017.

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