New Facebook ‘groups’ has potential for construction marketers


Guest blog by John Jantsch, Marketing Consultant, Duct Tape Marketing

Facebook rolled out a few unpredicted changes last week with an eye of getting users to communicate with friends in new ways. Probably the most important announcement was the Facebook groups function. Facebook CEO Mark Zuckerberg stated in the announcement that groups are going to create a fundamental shift in how people use Facebook.

The way groups works is that you now can go through your list of friends and group them – family, work, clients, etc. The reason this has some potential for business is that you can then communicate in unique ways only with group members. You can communicate via email, chat and even post documents to the group privately.

Here are some initial ways I see business putting groups to work.

•  If you want to promote your after hours work seminar, you can pinpoint your customer related contacts group and make sure that only they see the invite (and here’s the big deal) via email. (Of course anyone can opt out of a group and I’m sure we’ll see a rise in spammish uses, but I think this could become significant for business.)

•  You will see companies create private, customer only groups, and use the platform as a way to share information with this group.

•  There’s also a group chat function that could make for some interesting business use as well. I think hosting live chats with your groups on Facebook might prove an effective way to create more engagement on the platform.

•  This tool will also surely be used by companies as a way to privately share information internally.

How you create a group

1) Go to groups page and create a group (This function is being rolled out to profile pages so you will be able to create one there as well)

2) Name your group and assign it an email address (grab them now as they email names are first come first serve) – after you set up group hit Edit Group to select an email.

3) Select your privacy settings – you probably want to keep what goes on in the group private but do know that any of your friends will be able to see who is in a group. Read More.


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