British food company building production facility in N.C.

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North Carolina Construction News staff writer

Veetee Foods, Inc., known as Veetee Food Group in the U.K., is building a production facility in Johnston County, creating 200 jobs and investing $35.7 million, Governor Roy Cooper announced today.

“It’s great to see another international company like Veetee Foods decide that North Carolina is the perfect place to expand,” said Governor Cooper, citing the state’s skilled workforce and infrastructure as key factors attracting businesses.

Founded in 1986, Veetee specializes in shelf-stable meals, gaining early success with rice products and expanding to a diverse range of convenience foods. The company, which currently employs around 1,000 people globally, has previously had a limited presence in the U.S.

The new Selma plant will produce rice, pasta, and noodles, utilizing technology developed over 20 years in the U.K. and incorporating domestically sourced ingredients. Veetee’s innovative product range includes steam-filtered microwave rice trays and the recent HungryHeads line, aimed at enhancing the ambient food sector.

“We are delighted to see our ambitious expansion vision reach the USA, and we see Johnston County as our perfect partner,” said Moni and Rajiv Varma, the company’s Chairman and Managing Director.

Veetee Foods will be cooking rice, pastas, noodles, spaghetti and a variety of other foods with domestically sourced ingredients without preservatives through a technology developed over 20 years in its U.K. factory, Martin said.

Read more at: https://www.charlotteobserver.com/news/business/article292561014.html#storylink=cpy

The project is supported by a Job Development Investment Grant (JDIG), which is expected to boost the state economy by $586.3 million over 12 years. The grant authorizes potential reimbursements of up to $996,750, contingent on meeting job creation and investment targets.

Local officials welcomed Veetee’s investment, citing it as a testament to North Carolina’s attractiveness for growth-oriented companies. “Their decision to locate operations in our region is a strong vote of confidence,” said N.C. Senator Benton Sawrey.

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