North Carolina Construction News staff writer
The City of Asheville has signed a memorandum of understanding with ATG Entertainment to study the development of a large-scale arts and entertainment venue, moving forward with a long-discussed community vision.
The agreement, announced Aug. 28, outlines a predevelopment process but does not commit the city or ATG to funding construction. Instead, it allows the partners — which also include the Buncombe County Tourism Development Authority, ArtsAVL and the Asheville Symphony — to explore the feasibility of a public-private project.
Initial work will include an economic and cultural impact study, business plan modeling, audience experience design and potential venue configurations. The study is expected to factor in federal Economic Development Administration disaster recovery grants as a possible funding source.
The city has capped its contribution to the predevelopment phase at $60,000, with ATG providing additional support. ArtsAVL will evaluate community benefits through its ongoing Arts Recovery Plan, conducted by Lord Cultural Resources.
Mayor Esther Manheimer said the project could play a role in Asheville’s economic and cultural recovery.
“A new performing arts and entertainment space has the potential to support our vibrant creative culture, uplift local businesses, and create good jobs for people across the region,” she said.
ATG, headquartered in the United Kingdom, operates or programs 72 venues worldwide, including seven on Broadway. Lori Hotz, CEO of ATG Entertainment North America, said the company is eager to explore Asheville as a possible addition to its U.S. portfolio.
Local leaders said a venue of this scale could serve residents and visitors while strengthening the regional economy.
“Our commitment is to invest in projects that serve residents and visitors alike, strengthening Buncombe County’s quality of life while supporting the long-term vitality of our local economy,” said Vic Isley, president and CEO of Explore Asheville and the Buncombe County TDA.
The city and ATG expect to receive the first draft of the economic and cultural impact study later this year, ahead of upcoming grant application cycles. Public engagement opportunities will be offered as part of the process.